The Prosek investment has enabled Parrish Co to hire a senior-level team of talent from across industries: Vice President of Brand Strategy Pei-Ru Keh comes from Wallpaper; Chief of Staff Jenny Macksamie from The New York Times: T Magazine; Head of Digital Dolly Meckler from HBO; and Chief Client Officer Jee Park from Magrino. Parrish Co will also tap into Prosek’s executive-level talent for creative direction, marketing, licensing, analytics and events.

Parrish Co’s reach extends far beyond North America. London-based Tanya Layzell-Payne, Managing Director of Becca Europe, will work with UK and EU clients, while offices in Abu Dhabi and Singapore are slated for opening this year. Capitalizing on its level of expertise and experience, Parrish Co will collaborate with the world’s foremost real-estate developers, businesses, institutions, global destinations and brands, helping them activate launches, realize goals and unlock inherent strengths. The advisory’s day-one approach process ensures impactful results.   

Parrish Co is a natural extension of the strategic, brand-building work that Becca has done over two decades, helping spur the growth of Ralph Lauren Hospitality, craft Tishman-Speyer’s development of Rockefeller Center, and guide the cross-category exploration of Netflix and its Stranger Things IP, among many other projects.

“We no longer live in a single-lane world,” says Becca Parrish. “We live in a multidisciplinary era, with hospitality at the heart. Food is the great connector.”

“Financial and professional services firms are waking up to the importance of hospitality,” says Jennifer Prosek, Managing Partner, Prosek Partners. “At a time when creating memorable in-person experiences for customers, guests and employees is more important than ever, Parrish Co and Prosek are aiming to bring culture and capital together.”

Parrish Co is open for business, starting now.