Lauren Fonda
Managing Director, West Coast
If you want to know how Becca maintains such a strong presence in Los Angeles, look to Lauren Fonda. Lauren is a gifted brand-builder and storyteller who has spent her career representing hospitality and product clients, from culinary to travel to beauty.
She knows how to craft a narrative, find the story and deliver it to those who appreciate it most. After starting at Becca in 2007, she moved home to Los Angeles in 2015 to open the West Coast office and continued to oversee its success. After a three-year hiatus from the agency spent consulting and working as VP of Communications and Partnerships at Skinfix, a leading skincare brand at Sephora, she rejoined Becca in 2023 to work alongside the team on an all-star client roster. She lives on the Westside of LA with her husband and two kids.