Becca + Prosek

Prosek Partners and Becca, two women-owned communications and marketing agencies at the top of their respective fields, joined forces in 2024, with Prosek making a minority investment in Becca.

Prosek is a leading global firm in financial and corporate communications and marketing. By introducing its influence and expertise to Becca’s operations, it is helping build a bridge between culture and capital. Becca, in turn, will bring its deep understanding of the hospitality space to Prosek clients looking to broaden and diversify their scope beyond traditional business parameters.  

“Prosek’s expertise is business, ours is consumer,” explains Becca Parrish, founder of Becca. “Where we influence culture, Prosek influences economies. Together, we are uniquely positioned to build valuable influence and better serve our clients’ needs.”

Jennifer Prosek, managing partner of Prosek, adds: “Our clients increasingly understand the importance of hospitality and experience marketing for both their own businesses and those they invest in. In our view, Becca is the best in the space, and we are excited to partner with Becca and her world class firm.”

As part of this new partnership, Becca will call on Prosek’s deep reservoir of talent for select projects. Senior Prosek executives that will be collaborating with Becca include: Anne Swann, Chief Creative Officer; Neil R. Goklani, head of Prophecy, Prosek’s in-house creative studio; Russell Nuce, Chief Operating Officer; Deirdre Bolton, Managing Director; Alex Jorgensen, Managing Director, Head of Investor Relations; Dan Allocca, Head of Digital, Paid and Analytics; and Katie O’Reilly, Managing Director, Head of Network Development and Conference Concierge practice.

Prosek has a track record of making minority investments in best-in-class firms that have tremendous growth potential. For example, Prosek invested in women-owned ESG-consulting business Blue Dot Capital in 2021. Blue Dot has more than quadrupled since the investment was made. Becca will be Prosek’s fourth GP stakes investment.

The investment will expand Becca’s global footprint, starting with a new London office. The partnership will also provide Becca access to some of the most powerful names in finance, to whom Becca can provide insights and guidance unique to the high-touch, consumer-facing world of hospitality.

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