We teamed up with Tishman Speyer, helping promote world-class chefs and retailers to reimagine a cultural destination for not just tourists, but locals and businesses as well. Such an iconic destination also calls for some equally iconic gatherings: we’ve orchestrated book launches, gala afterparties, NYFW soireés and more, across Rock Center’s celebrated collection of restaurants. Declaring it “a miracle off 49th Street,” The New York Times called Rockefeller Center the “Restaurant Event of the Year” and The Wall Street Journal proclaimed that the “Rockefeller Center Reinvention Bucks Midtown Malaise.” With the addition of the groundbreaking Skylift attraction, Rockefeller Center has become an essential stop for tourists and discerning New Yorkers alike.
Tishman Speyer, Rockefeller Center
For years, Rockefeller Center is where tourists would flock and New Yorkers would… catch the subway. Developer Tishman Speyer was determined to change that narrative, as they set out to reinvigorate some of the world’s most valuable real estate in the heart of midtown Manhattan.
Services
- Brand vision + positioning
- Network development
- Creative collaborations
- Event programming
- Executive visibility
- Concept development + realization
- Business development
