To take on the challenge, we curated a group of influential friends and cultural tastemakers and invited them to showcase Mustique’s natural beauty and rich history. By introducing this storied (and very British) getaway to a new, highly selective North American audience, we helped Mustique achieve its desired market penetration in the States, attracting non-rockstar guests and visitors through impactful word-of-mouth, social media and earned-media coverage.
Mustique
Viewers of The Crown know Mustique as Princess Margaret’s Caribbean escape. Rolling Stones fans might know Mick Jagger keeps a place there. But how does Mustique register in the North American cultural zeitgeist? How could it achieve more currency and relevance?
Services
- Brand messaging + storytelling
- Network development
- Reputation management
- Creative collaborations
- Project conception + realization
- Business development
