We secured national press and partnership opportunities to build and sustain buzz for restaurateur Simon Kim’s brand, helping it become one of New York’s hottest tables, as it earned itself — and maintained — a Michelin star, a first for a Korean steakhouse. As The New York Times’’ longtime restaurant critic declared in a two-star review, Cote may have “the best beef of any Korean BBQ in New York,” a testament to its timeless appeal. The out-of-the-gate success of Cote set the stage for a successful expansion to the group’s second location in the Miami Design District and additional outposts in both Singapore and Las Vegas.