While Netflix knows premium TV, they don’t know the food space. So they contracted us to activate their dynamic promotional campaign. We drew on our deep experience in food and hospitality, while tapping into the influencer economy to construct a strategy that would engage new audiences while giving diehard fans something to savor until Stranger Things returned to their screens. We reached millions of consumers on social media, driving increased sales volume and additional orders of Scoops Ahoy ice cream at Walmart. Our media outreach resulted in 95 pieces of coverage reaching 360M eyes, starting with an exclusive in People, followed by hits in Variety, Tasting Table, Food52, Elite Daily and more.
Netflix
During the Hollywood writers strike, studios and streamers faced a conundrum: How could they promote their product when they had no talent or new content to promote? Netflix jumped into action by taking its most valuable IP, Stranger Things, and launching an ice cream line based on the show’s popular Scoops Ahoy shop.
Services
- Concept development + realization
- Network development
- Brand vision +positioning
- Creative collaborations
- Event programming
- Business development
