By leveraging founder/CEO Marc-Kwesi Farrell’s impressive business background and entrepreneurial path, we positioned him as an influential voice and leader in the industry. As Bloomberg reported, Farrell is “changing consumers’ perceptions of rum” one authentic story at a time. With more than 100 awards under its belt, Ten To One has emerged as among the most respected rums on the market and counts the Grammy Award-winning singer Ciara as co-owner.