We partnered with founder Bertha González Nieves to establish a gameplan—highlight the spirit’s refined and elegant nature and create a new product category that elevated Tequila Casa Dragones alongside the world’s greatest beverages. We cultivated partnerships with Michelin-starred chefs and award-winning artists to showcase tequila’s universal appeal and Mexican craftsmanship. Leading the tequila category in innovation, Casa Dragones has grown to include four styles of tequila, and expands their immersive tequila tasting experiences at the award-winning Obsidian Bar at La Casa Dragones in San Miguel de Allende. As The New York Times declared González Nieves “the spirit behind high-end tequila,” Tequila Casa Dragones continues to be the drink of choice at hallmark cultural moments, such as Art Basel, the Vanity Fair Oscar party and Vogue’s Met Gala.